Privacy Policy

1. Introduction

OptiFeed ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our dropshipping analytics platform.

2. Information We Collect

2.1 Account Information

When you create an account, we collect your email address and password (stored securely using encryption).

2.2 Shopify Store Data

When you connect your Shopify store, we access and store:

• Store domain and name
• Order information (order IDs, product details, revenue)
• Product information (titles, images, prices)

2.3 Google Ads Data

When you connect your Google Ads account, we access:

• Campaign performance metrics (spend, clicks, impressions, conversions)
• Account identifiers

We use the Google Ads API to retrieve this data. Our use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

3. How We Use Your Information

We use the collected information to:

• Provide analytics and insights about your store performance
• Calculate ROAS (Return on Ad Spend) and other metrics
• Send notifications based on your configured rules
• Execute automations you have set up
• Improve and maintain our services

4. Data Storage and Security

Your data is stored securely in our PostgreSQL database hosted on Vercel/Neon. We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of passwords using bcrypt
• Secure JWT-based authentication
• HTTPS encryption for all data transmission
• OAuth 2.0 for third-party integrations

5. Data Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties. We may share data only in the following circumstances:

• With your consent (e.g., Discord webhook notifications you configure)
• To comply with legal obligations
• To protect our rights and prevent fraud

6. Third-Party Services

Our service integrates with third-party platforms:

• Shopify - For accessing your store data
• Google Ads - For advertising metrics
• Discord - For webhook notifications (optional)

Each of these services has their own privacy policies that govern their use of your data.

7. Your Rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Delete your account and associated data
• Disconnect third-party integrations at any time
• Export your data

8. Data Retention

We retain your data for as long as your account is active. When you delete your account, we will delete all associated data within 30 days, except where we are required to retain it for legal purposes.

9. Cookies

We use essential cookies for authentication and session management. We do not use tracking or advertising cookies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at: privacy@admetrics.app